Oyster Bay

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Oyster Bay produces fine, distinctive regional wines that are elegant and assertive with glorious fruit flavours.

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There was a need to rebrand the Oyster Bay wine label. The current brand is old and outdated. It uses a traditional approach generally used for Old World wine labelling and focusing on the wine region. But Oyster Bay is a New World wine from New Zealand. To create a more appropriate look, I had to redesign the labelling so it would stand out among other contemporary designs in the supermarket. 

 

My approach modernises Oyster Bay. The colours are chosen specifically to facilitate identification of the wine types. Colour coding makes it easy for the consumer to spot the grape variety of their choice.